Veolia extends water reuse process for leading Qatari dairy producer Baladna, reducing their water consumption by more than 50%

Following the first stage completed in 2020, Qatar’s leading dairy producer Baladna renewed its trust in Veolia Water Technologies to extend the wastewater treatment capacity at its farm in Al Khor, north of Doha. Baladna is home to over 24,000 cows that are spread over 2.6 million square meters, and will now recycle 22,000 m3/day of wastewater.

Committed to ecological transformation, Veolia Water Technologies is working with Baladna Food Industries to support their sustainability plan and recycle their wastewater. The partnership started in 2020 with the design and construction of a 6,000 m3/d wastewater treatment plant, allowing for the treated water to be reused for irrigation within the farm and, following further treatment by reverse osmosis, to spray and cool the cows during hot summer months. Based on this successful project, Baladna decided to go further in 2021 by tripling the treatment capacity to 22,000 m3/d.

Baladna CEO, Piet Hilarides expressed his enthusiasm for the partnership with Veolia:After a first successful project with Veolia, we strengthened this partnership in line with Baladna’s commitment to sustainable water management. The holistic approach to reuse treated wastewater and limited environmental impact of open lagoons are key developments. We are enthusiastic to expand the treatment capacity of reusable water on a larger scale, reducing our freshwater consumption by more than 50%. This project marks a major milestone on the sustainability journey of Baladna and will significatively contribute to improving the environment for the surrounding  Al-Khor area.

The system includes an initial separation step with a capacity of 22,000 m3/day. 12,000 m3/day will be recirculated for flushing barns, with the remaining 10,000 m3/day further treated in an MBR system followed by a polishing reverse osmosis step to produce water to replace the potable water currently used in the soaking and misting systems of the farm.

Thierry Froment, CEO Veolia Water Technologies Middle East explained: “This project will reduce the strain on freshwater resources while eliminating the need for huge water treatment lagoons and the visual and odor pollution caused. This collaboration also highlights a significant achievement in the sustainability plan of Baladna and, in line with Veolia’s purpose of ecological transformation, showcases a holistic way to reuse treated wastewater. We are extremely proud of the relationship between Baladna and Veolia in Qatar.” 


About Baladna Food Industries
Driven by excellence and high-quality standard products, Baladna is a trusted milk, dairy, juice and food brand in Qatar. Committed to bringing fresh and nutritious food choices to its consumers, the brand has progressive product research and innovation, aiming towards a healthier and more sustainable future. Baladna Farm is located in Al Khor, Qatar, spanning across an expansive 2.6 million sqm. of land, where Baladna houses over 24,000 Holstein Cows. The farm is open to the public and features the region’s most advanced rotary milking parlor, a restaurant, a carefully manicured garden, a children’s play area, and a petting zoo. Since the blockade in June 2017, Baladna Food Industries has grown to be Qatar’s largest locally owned food and dairy supplier achieving 100% self-sufficiency in milk and dairy. Today, Baladna has over 250 SKUs in milk, dairy and juices. 


Veolia group aims to be the benchmark company for ecological transformation. With nearly 179,000 employees worldwide, the Group designs and provides game-changing solutions that are both useful and practical for water, waste and energy management. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and replenish them. In 2021, the Veolia group provided 79 million inhabitants with drinking water and 61 million with sanitation, produced nearly 48 million megawatt hours and recovered 48 million tonnes of waste. Veolia Environnement (Paris Euronext: VIE) achieved consolidated revenue of 28.508 billion euros in 2021.


Veolia Water Technologies Middle East
Mélodie Plaschy
Communications Manager
Tel. +971 50 670 4847
[email protected]

Veolia Water Technologies Media Relations
Manon Painchaud
Tel. +1 418 573 2735
[email protected]