[ Events listing ](/en/newsroom/events " Events listing") 31 March 2026 + Add to my calendar Close - [iCal calendar](https://www.veoliawatertechnologies.com/en/event/calendar/ical/12846/calendar.ics) - [Outlook calendar](https://www.veoliawatertechnologies.com/en/event/calendar/ical/12846/calendar.ics) - [Google calendar](https://www.google.com/calendar/event?action=TEMPLATE&dates=20260331/20260401&text=Webinar%3A%20Sustainable%20ethylene%20production%20by%20applying%20the%20novel%20YieldUp%2A%20coating%20technology%20%20%20%20&details=by%20applying%20the%20novel%20YieldUp%2A%20coating%20technology&trp=TRUE&sprop=https%3A//www.veoliawatertechnologies.com/en/newsroom/events/webinar-sustainable-ethylene-production-applying-novel-yieldup-coating-technology) - [Yahoo! calendar](https://calendar.yahoo.com?v=60&title=Webinar%3A%20Sustainable%20ethylene%20production%20by%20applying%20the%20novel%20YieldUp%2A%20coating%20technology%20%20%20%20&desc=by%20applying%20the%20novel%20YieldUp%2A%20coating%20technology&url=https%3A//www.veoliawatertechnologies.com/en/newsroom/events/webinar-sustainable-ethylene-production-applying-novel-yieldup-coating-technology&st=20260331&et=20260331) ### Date: Tuesday 31 March ### Time: 11 am - CEST **Webinar presented in English** Limited run lengths of steam cracking furnaces force frequent shutdowns, reducing annual capacity. Gas cracking limitations caused by severe coking continue to hinder performance, as traditional coatings can no longer provide adequate protection. Additionally, tightening CO₂ reduction targets, the need for fuel consumption optimization, and greater focus on operating cost control are driving the shift toward more sustainable, energy-efficient production methods. With escalating costs and regulatory demands, conventional approaches are no longer sufficient. Join our exclusive WEBINAR to discover how YieldUp\* micro-thin catalytic coating technology is transforming ethylene production across Europe and beyond. - **Webinar hosted by Busness Trade Media International** [More information here](https://pmi-live.com/events/sustainable-ethylene-production-by-applying-the-novel-yieldup-coating-technology/?utm_source=SP_VEO11&utm_campaign=SP_VEO11)